Visual Identity Audit
An in-depth analysis
of what your brand says
between the lines.
The story every brand tells
with visual communication is an opportunity to communicate with customers on additional levels.
All the visual elements fire connotations in our brains. All of them ignite specific thoughts and feelings – mostly on a subconscious level. But can we be sure whether they say what is intended to be said?
An in-depth analysis of the current visual identity is the first step towards a better understanding of the brand’s visual communication – from logo design to social media communication.
The goal is to deliver an in-depth report which covers the three main aspects:
01
The current state of visual communication
02
Suggestions and recommendations
03
Long-term visual communication strategy